Wealth starts with protection. We help your family stay ready.
Our dedicated team assists families in safeguarding income, assets, health, and the future of the people who matter most.
One way of thinking, four steps.
Every financial decision follows the same sequence. Not selling products — but understanding, protecting, building, then preserving.
Understand
Understand your position — cash flow, assets, liabilities, and goals — before any decision.
Protect
Shield family, income, health, and business from unplanned risks.
Build
Build wealth and assets systematically for the long term.
Preserve
Safeguard and pass on what has been built — for your family and future generations.
- Understand
- Protect
- Build
- Preserve
Try your family's financial journey over 10 years.
Saving is not just about hitting targets. We must also be ready if life suddenly changes.
Life does not always follow the plan. That is why financial plans need room for the unexpected.
One event may not destroy the plan. But multiple events can change it. Hopefully it never happens — but families should be prepared.
Check your family's readiness →Illustrative simulation based on percentage of income assumptions. Figures, events, and impacts are examples to demonstrate how unexpected events may impact a plan — not estimates of applicable medical costs or claims.
Advisor standards, not agent standards.
The seven things we uphold in every relationship — from the first conversation, when building a plan, until a claim actually occurs.
A Higher Standard of Advice.
We don't build the biggest network. We build niche advisors — who work for clients, explain options honestly, and remain present after decisions are made. Because what we sell is service quality, and the dedication of each member to the client family.
Understand
We understand your family before discussing any products.
Explain
We make complex financial decisions easy to understand.
Recommend
Recommendations follow your family's needs — not sales scripts.
Stay
Our relationship does not end when a policy is issued.
Roles, compensation, and partnership status follow the applicable agreement — there is no guarantee of earnings.
Readings latest.
How Much Emergency Fund Do You Really Need?
5 Common Mistakes in Planning Family Protection
When is the Best Time to Start Retirement Planning? (Answer: Yesterday)
Calculating Life Insurance Coverage Using the DIME Method
Financial Advisor vs Insurance Sales Agent — What’s the Difference?
Asset Allocation by Age: The 100-Age Rule and Alternatives
Frequently asked questions.
Does Prime Family sell insurance?
We provide financial advisory and protection solutions for families. We start from your needs, then customize products and benefits — including fund recommendations based on your risk profile, as well as adding or removing riders — according to your and family's needs & approval.
I already have BPJS and office insurance. Do I still need additional protection?
It is important to remember, office insurance protects you while you are still an employee, not after retirement. Yet, retirement can be a period when health needs actually increase.
Additionally, if you want treatment options abroad, the protection requirements can differ, and the costs can deplete assets or savings if not prepared.
We help map out what you already have, what is already protected, and where the potential gaps are.
I find it difficult to save and insurance is expensive.
There are various benefit options and financial strategies that can be tailored to age, financial condition, and risk profile you.
We help find the right entry point first. As age, health, family, and risk profile change, plans can be evaluated and adjusted again.
I am still young and healthy. Why think about it now?
Because your family needs you — your partner, children, and parents.
Just like when taking a flight, we certainly hope to never face an emergency. However, knowing that safety equipment and people ready to help are around us provides peace of mind throughout the journey.
Protection works on the same principle: prepared before it is needed.
What about the risk of claim rejection?
One of the most important things in protection is full disclosure from the start.
Previous health conditions (pre-existing condition) and certain risks can affect eligibility and coverage. Therefore, we help identify and communicate risks from the start, then determine whether the risk is acceptable, needs adjustment, or requires alternative mitigation.
Do I have to buy after consultation?
No. Our advisory starts with your needs, not a mandate to purchase.
Our role is to present conditions, identify gaps, and provide recommendations. You & your family make the decisions.
If there are no clear needs, we will be transparent about it.
Who is the right fit for a Prime Family client?
An individual or family with income, assets, business, liabilities, or legacy they wish to protect, and desire a more structured approach than simply holding a policy contract.
What sets Prime Family apart?
We build advisory standards by selecting highly educated and dedicated advisors to serve clients with equally high standards.
We believe this profession is a long-term commitment — guiding the financial journey of clients and families, not just in good times, but also when facing the heaviest challenges.
How to get started?
Start with Family Financial Review.
Tell us your situation. We help you see the financial picture of your family, identify potential gaps, and provide recommendations tailored to you and your family.
Your family’s legacy deserves a trusted guardian.
Start by understanding your current financial situation.